Query Magento 1 Product Review and Submit to Google

The modernistic customer is mobile, short of time and demanding. In guild to satisfy this audience, your products need to exist visible and these potential customers need to experience reassured that they are making a practiced conclusion every bit soon every bit possible. This is where product reviews stride in to provide the social proof that users need to motility forrad with their purchasing conclusion, and to drive a higher click-through charge per unit (CTR), and conversions.

Product ratings appear past your products in Google Shopping, as a one to five star rating, along with a count of reviews for that product. If your Magento site already has a number of product reviews there'due south a swell opportunity to get a further benefit from them by setting up Google Product Ratings alongside your Google Shopping feed, here's how:

ane. Sign Up For Product Ratings

The initial consideration is whether your site and products are eligible for product reviews on Google Shopping. Google stipulates that first you lot must have a minimum of l reviews across all of your products. Secondly, a production must accept three reviews of its own before qualifying for a visible star rating.

The rating a product receives is the event of Google aggregating all reviews of this same EAN (or GTIN), and presenting them as a full past your product. Then it works much similar Google Ads; whomever bids the highest, will have their store and product showing in the top positions.

It is besides important to understand that all of your reviews must be shared with Google through regular submission of a feed, which means that information technology's not possible to cherry-pick those with favourable ratings. The total Product Ratings program policies and Product ratings sign upward grade are bachelor on the Merchant Centre aid page.

Once your awarding is approved, Google volition send a confirmation email, and a new 'Product Reviews' tab will be visible in the Google Merchant Centre.

2. Create and Submit a Review to Goog le Merchant Middle
For a number of our clients we have advocated the use of a Google Shopping extension to create and manage the product reviews feed, having the added bonus of handling the Magento Google Shopping integration through the aforementioned module.

Once set up and active, you will be able to come across a graph within Google Merchant Centre. This tin help you diagnose and resolve technical errors and warnings that exist with your information.

3 Fix Your Qualitative Data Problems

At present that the data feed is technically right, Google volition practice a manual, qualitative review of your data. They'll be looking for things like full user names, unmarried word reviews and any forbidden content, such as strong language that will demand to be cleansed before the data is ready to be integrated into the Product Reviews system. You will receive direct feedback from Google well-nigh whatever changes that need to be made, which, when actioned will mean yous are ready for the final review.

iv. Get Approving From the Google Shopping Team

Finally, once all your review data is in-line with Google'southward program policies, y'all can re-upload your finished product review feed to Google. When they have acknowledged receipt, the data will and then be integrated into the Google arrangement, a process which tin can take up to two weeks. Google will be dorsum in affect once this is complete.

Our clients take seen an increased click through rate in setting upward Google Product reviews on Magento and ultimately more conversions, gaining an border over their online competitors. As adoption past retailers of this feature increases, make sure you lot don't get left backside. As a Google Partner and Magento Developer we're perfectly positioned to help yous grow your online success.

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Source: https://www.magic42.co.uk/magento-reviews-to-google-shopping/

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